Business Analytics and Business Intelligence

Analytics that answers the question you actually asked.

Most organisations we meet do not have a shortage of dashboards. They have a shortage of answers. Somewhere between the data warehouse and the boardroom, the original business question gets lost, and what comes out the other end is a report that is technically accurate and practically useless.

Power BIMicrosoft Analytics StackPredictive Analytics


The step most projects skip

We start by understanding the decision the report or dashboard is meant to support, not the tool it will be built in. That sounds obvious, but it is why so many BI investments end up under used within a year of going live.

Then the easy part

Once we understand what the business is actually trying to decide, choosing the right platform and building the right model is straightforward. Our experience spans Power BI and the broader Microsoft analytics stack, alongside the data modelling and warehousing work underneath it.

We have delivered analytics and BI capability in healthcare, higher education, and government settings, where the data is often messier and the stakeholders more numerous than a typical case study admits.

We are technology agnostic in the sense that matters. We are not tied to a single vendor, and we will tell you honestly if the answer to your problem is better use of what you already own rather than a new platform purchase. Our interest is in whether the business gets useful information at the point it needs to make a decision, not in maximising the size of the build.

Where it extends into prediction:

Where the business question goes beyond what happened and moves into what is likely to happen next, we also bring predictive analytics and machine learning capability, built around a specific business question rather than a generic algorithm showcase.

  • Segmentation and clustering
  • Churn prediction
  • Demand prediction
  • Other applied machine learning models scoped to a specific business question

Contact us to talk through what your business actually needs to know, and we will help you work out the shortest path to a reporting and analytics capability that gets used, not just built.

Contact us